RHR CUSTOM AUTOMOTIVE

Project Case Study

ABOUT THE COMPANY

COMPANY

Lift the Standard

Located south of St. Louis in the town of Pevely, MO, RHR Custom Automotive has been providing vehicle customization services to car, jeep, and truck owners throughout southeast Missouri since 2009. Their service offering includes custom truck builds, suspension modifications, wheel and tire packages, and a broad line of auto accessories.

Company: RHR Custom Automotive

Industry: Automotive Service

Location: Pevely, MO (South of St. Louis)

PROJECT CHALLENGES

CHALLENGE

When the crew at RHR reached out to us, their presence on the web was limited to their company Facebook and Instagram pages, meaning our team was essentially starting with a clean slate in terms of marketing their business online.

Their primary goal was to generate new leads for the business by providing potential customers with a one-of-a-kind website experience that effectively showcased their impressive work quality through their broad project portfolio.

Problems They Faced

Minimal online presence

Non-existent company website

Minimal number of online leads

No tagline or unique value proposition

No digital strategy in place

THE SOLUTION WE DELIVERED

SOLUTION
Strategy

Our first task was to help RHR solidify its business identity with the creation of a unique value proposition (UVP) which communicated the superior level of service they provide to their primary target audience. We then helped them craft an effective and memorable tagline which effectively represented their UVP – Lift the Standard, as well as a mission statement which clarifies their company purpose and goals.

Design

We knew from the beginning that their website design needed to be as bold, unique, and impactful as their customized vehicles. We combined aggressive typography, a dark color palette, stunning imagery, and custom image effects to provide users with a one-of-a-kind website experience that was memorable and conducive to conversion across phones, tablets, and desktop computers.

Development

Anticipating their coming business growth, it was critical that their website be constructed within a content management system (CMS) like WordPress for easier scalability. Our web developers incorporated interactive development features to enhance the site’s effectiveness toward conversion, including custom quote request forms and a complete project gallery.

Marketing

To increase their search visibility, several on-page SEO features were incorporated including keyword optimized content, page meta titles and descriptions, and an XML sitemap (for search engine indexing). To drive lead generation, we constructed a custom lead magnet which provides users with an interactive multi-slide tool for calculating the cost of their preferred vehicle customizations.

Key Features

Custom Website Design

Lead Magnet/Generator

Custom Quote Forms

Project Portfolio Gallery

Content Creation

Value Proposition & Tagline

SEO Strategy

Mobile Optimization

Premium Website Hosting

Custom Graphics

RESULTS THAT MATTER

RESULTS

With their recent launch, RHR Custom Automotive has now established a web presence which differentiates them from their competitors, and generates new business for sustained growth. Since their launch earlier this year, they are currently averaging over 10 new qualified leads per week, and are already attaining search rank results which extend their visibility to a broader local market.

New Online Leads Per Week

10+

Average Bounce Rate

29%

Average Time Spent on Site

2.5 Min

Average Page Load Speed

<2 Sec

Page 1 Search Rankings on Google / Bing

“truck wheels pevely”

“lift kits pevely”

“pevely custom trucks”

"custom truck shop missouri"

“pevely window tinting”

"truck tires pevely"

"pevely truck accessories"

"custom truck shop missouri"

“Thank you very much. We are beyond pleased with the work you did and how our website turned out!”

Katie Helms

Owner | RHR Custom Automotive