Software Digital Marketing

Design

With their global presence, PRO Landscape faces plenty of stout competition, which required our custom web design to be a truly unique experience that represented their brand, captured users’ attention, and converted users into leads as effectively as possible.

We chose a bold, nature-based color scheme to tie in closely with the purpose of the software (landscape design), and to also hold users’ attention from page to page as they learn about the company’s products. To help users envision using the software, we created several custom device graphics featuring real screenshots of the software on a variety of Apple, Samsung, and Microsoft tablets.

For added visual appeal, we incorporated a variety of high-definition images that combine technology with nature, and utilized gradient overlays on the images to give them a one-of-a-kind appearance. Custom scrolling effects give the website a unique feel as users scroll down the page, at times providing a 3D experience.

Development

Switching PRO Landscape’s website over to WordPress gives them all of the benefits of a full-feature content management system, including easy updates to content and images, countless design and functionality features, and widespread support from the well-established WordPress developer community.

With some heavy-lifting, we implemented several custom development features that make the PRO Landscape website an interactive user experience, including before/after sliders that showcase the abilities of their landscape software, animated icons and hover effects, and tab/toggle systems that restrict the amount of content presented to users at any one time.

For online sales of their landscape software packages, we integrated their WordPress business website with 3dcart, a third-party e-commerce provider. With the third-party integration, users can browse products, add them to cart, and provide payment with just a few clicks.

Marketing

The use of video has exploded online due to its proven effectiveness toward user conversion, so with that, we made it a priority to present prolandscape.com visitors with a short marketing video at the top of the website’s home page to give them a quick intro to the company and the benefits of its software.

Ranking for important search terms on a national level requires an advanced SEO strategy, so we put great care into crafting one that would ensure PRO Landscape would continue to rank on Google’s first page results for key phrases like “landscape design software”. With keyword optimized content, search-friendly meta titles and meta descriptions, XML sitemap, keyword-optimized image filenames and alt text, fast page load speed, mobile-friendly design, and an SSL certificate installation, their website will continue to gain free organic traffic from Google.

Another major goal of PRO Landscape’s software digital marketing plan was to continue to expand its visibility to customers in Spanish-speaking countries outside of the United States (like Mexico). To do so, we implemented a cloned Spanish version of their website, allowing them to appear in foreign Google search results, and provide their Spanish-speaking users with a customizable browsing experience.

Lead generation through the website is driven by clear primary and secondary calls-to-action strategically placed on each page of the site, enticing users to submit contact forms, purchase the software, sign up for training sessions, and request product demos.